Privacy – First Search Engines
In addition to excelling at releasing the most relevant search results, Google also excels at boxing competitive search engines. It has dominated for two decades, with a market share of 60 to 90 percent since 2009. But being constantly slapped with privacy and distrust cases can quickly slow it down.
On the other hand, the Google lawsuit may be an opportunity for some privacy search engine pioneers to deviate from the (unfair) competition, creating a niche and attacking the tech company where it hurts.
Earlier last year, a major Google Glass action lawsuit was filed alleging that Silicon Valley was monitoring the personal identities of users browsing privately. This was followed by cases of distrust filed by the judiciary and some state attorney generals. Part of a recent complaint against Google is how it used its firm lead in search and digital advertising at the expense of other players.
Privacy – Focused Google alternatives
The rise of privacy-centric Google competitors is a reflection of one of the major search engine vulnerabilities: tracking user data without permission. In light of this, technically interested users are shifting these alternatives to Google because they may have privacy concerns.
We find that online privacy search engines cover a portion of the entire search market. They have unique features that attract a cult. Let’s look at each Google alternative and how its business model differs from the larger Google company.
DuckDuckGo Privacy-First Search Engine
DuckDuckGo (DDG) is the best search engine privacy, and internet lawyers can be counted on to compete with Google first. While this is still considered a major competitor, DDG is rapidly becoming part of the conversation. In particular, the Pennsylvania-based Internet company points to infringement of personal browsing, this is the subject of the Google Glass Action Case, also known as the Google Incognito Case. It also insists that if Google had been serious about privacy, it would have already abandoned its “tracking business model”.
Brave Search Engine
Brave was first introduced as a free and open-source private web browser. Now, it is preparing to become known as one of the best privacy search engine alternatives by purchasing Tailgate, an open search engine. The result is a bold search engine that promises to provide independent, high-quality, and privacy-centric planning. Online privacy is becoming mainstream, with Brave launching products that focus on privacy. It expects 2021 to be the year of growth, with its browser recently gaining 25 million monthly active users.
Neeva Search Engine
Neeva may be a newcomer to “win the Google competition”. But those behind it are search advertising veterans like Google and YouTube. Co-founder Sridhar Ramaswamy has been the head of Google’s billion-dollar advertising division for many years. Now he offers a more attractive Google alternative for searchers: ad-free search.
Other Best Privacy Search Engine Options
The search for the best search engine for privacy continues, and here are some of them:
- Ecosia – A green search engine with its parent company in Germany. It shows ads next to search results but says it did not create user profiles based on search history. Ecosia provides 80 percent of its advertising revenue to non-profit organizations that support afforestation.
- OneSearch – Yahoo-owned Verizon enters Google’s alternate area with OneSearch. Like other search engine alternatives, it does not collect personal data and searches history. But it also customizes ads based on location derived from IP addresses that do not match users. This can be beneficial if businesses’ local search engine optimization (SEO) may successfully launch.
- StartPage – Last but not least, this great search engine claims that privacy betting is similar to Google but unique. Considering that it does not track user behavior, how does it match the latter’s target accuracy and become the ultimate Google competitor?
The Impact of Privacy-First Search Engines focused Google Competitors
With Google’s lawsuit pending and privacy concerns spreading among consumers, Google could capture alternatives such as DDG, Brave, and Neeva and gain less market share. That may not detract from Google’s market dominance. “They’re still very small,” said Tim Clark, Thrive’s senior reputation manager.
But there is no doubt that there is a chance. A Harvard Business Review (HBR) study tackled advertising and web browsing privacy, researchers found: “If people don’t want their information shared, interest in purchases goes down.” Consumers appreciate ad customization when they believe the publisher or brand is monitoring their data. Click-throughs occur when they know how their personal information may use.
The HBR study found that when people may target by an ad based on their behavior from third-party websites, they prioritize privacy concerns over customization. DuckDuckGo and Brave Search Engine and Browser Power Combination are all here to stay.
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