Get more leads
If you want to get more leads on your website, you need to build a complete content strategy and build multiple strong calls.
If you are going to invest in content marketing you may have read a part of this short series about the importance of a solid website. Basically, a lot of the time, there is no point in giving money, and sources for a robust content marketing plan if you run a traffic website that stinks.
Continually producing quality content and distributing it through various channels such as social media will help your target audience to your website. But if you do not give them a good user experience while they are there and give them a lot of opportunities to learn more about your business and you are not going to move them from the sales funnel.
5 tips to create more leads on your website
Create a complete content strategy
I can’t overstate the importance of developing a content marketing strategy, documenting it, and then appoint someone to lead your content marketing if you want it to be successful. As part of that strategy, you should outline the role your website plays in helping to change tracks.
Also consider: Think of a language that your buyers are comfortable with and avoid excessive vocabulary or technical words. Be sure to set things up in a way that is accessible to them. Rather than trying to sell them at every step, they aim to provide the information they are looking for.
Think about the user and how you enjoy your site
In creating a complete content strategy that covers your website, you first think about how the user will interact with your site and every page. That means arranging pages in a way that makes sense to the prospective client, rather than internal politics.
It’s easy, but I’ve helped many companies find it very challenging. Often, a department (or person) feels strongly that something very important to them is worthy of real estate on the homepage or key navigation.
But, if this is not something that makes sense to the prospective client, it is better that you do not go into the cave. It is a good way to gather data to support your rationality.
Publish original, quality content
In the same way, the best way to get today’s B2B buyers to choose you as a seller is to win them over with your content. Content marketing is about establishing yourself as an expert in the industry and, above all, the business that knows the most about your product/service.
Instead of promoting your business on every page, use each one as an opportunity to express your expertise. Create resources to help buyers better understand how to resolve their pain points, and make sure everything you publish is well written, gives value to opportunities, and is completely original. You want people to read what you say.
Strategically strong, visible call-to-action
I have already pointed this out, but it has more explanation. Make sure your website is full of action calls, or links asking the audience to do something more. Creating more leads on your website by telling visitors to lead more often.
Make sure this call-to-action is on the action page so that the audience’s eyes go there naturally. Be clear about what you are asking and/or what the user will get in return when they finish the process.
Also, be strategic about which side you ask people to do. You will not be too lucky, for example, to ask visitors to call a sales representative on a page designed to assist them in initial information gathering.
Offer value for your actions
Sometimes visitors can make a little promise to provide their contact information.
The best way to lead them, provide them something they want in transfer.
We may refer to this as high-value content. Examples are
- Case studies
- White papers
- Tutorials or how-tos
- Sneak previews
- Guides or ebooks
Ask visitors to download your high-value content by filling out a form asking for an email address. Set up your marketing automation as email content for them and then send them follow-up e-mails at strategic intervals to move the sales funnel down.
If you want to create more leads on your website, follow these five steps. Above all, you need to think about the role your website will play in the leading generation process. This is the most important part of the puzzle that companies often overlook.
We at Aartisto Digital Marketing Agency provide the best way how to get more leads through website. For best results and to get more business LET’S DISCUSS