Thinking About Buying TikTok Followers? Think Again, Here’s What Can Happen If You Do

TikTok has been downloaded over two billion times and currently has more than 100 million active users in the United States alone. It goes without saying that this is the place to see and be seen, and yet standing out from the crowd or cementing your status as a TikTok power user is becoming increasingly difficult.

So it’s no surprise that dozens of companies have sprung up to sell TikTok likes and following, and it’s understandable that in today’s era of quick gratification, it’s tempting to buy the numbers you want.

Organic growth takes so long, and of course that you want to get more followers on TikTok immediately. However, the true question is: does it actually work? Is it true that buying TikTok followers benefits your brand, or does it have the potential to ruin your social media reputation? Read on further to find out all about it.

Bought TikTok Followers Aren’t Going To Last

TikTok does not allow you to buy followers, even if it is not strictly against their terms of service. In that regard, their overall company policy is that actual people should be interacting with each other and creating real content on their platform. 

Pay-to-play accounts and bots aren’t conducive to the development of a community-oriented and entertaining online environment. If your followers are reported as bots or fakes, they’ll be removed eventually, which means you could have to start looking for connections all over again.

They Can Sabotage Your Engagement Rate And Exposure

Not only will your false followers not like or comment on your posts (and they certainly won’t do any duets), but the huge gap between your engagement levels and the number of followers will appear particularly awful.

This tells the TikTok algorithm that your material isn’t likely worthy of being shared in the “For You” stream, which hurts your chances of organic growth.

It’s preferable to have a smaller number of true admirers who like and share everything you do than a large number of followers who all sit there silently.

They Are Easily Recognizable

Perhaps you believed that putting a huge number above “following” would wow someone like your competitors, brands you’d like to partner with in the future, or other followers. However, the truth is that this illusion only works for a couple of moments.

With fake followers, your popularity is a hoax, as any social media user, even less-experienced ones will easily discover you because you will have multiple highly suspicious people named User or TIkToker with zero posts and no profile pictures or mutuals in your follower’s list.

All of these factors are going to be difficult to explain to a potential client or future brand partner, so it’s better to play it safe in order not to get busted.

So, Is It Worth It?

Yes, purchasing TikTok followers will make increase your TikTok follower list, because that’s exactly what you pay for. However, buying TikTok followers does not result in a large audience, regardless of how innovative your content is. So, if you still end up buying your TikTok followers, don’t be surprised if your engagement turns out to be a disaster.

On the other hand, if your objective is to make a community, enhance conversions, expand your reach to potential consumers, go viral, drive traffic to your website or distribute your message to a targeted audience — a.k.a. the reason any brand creates a social account in the first place — don’t buy followers.

Do This Instead

There are a lot of better methods to grow your TikTok following such as creating amazing content, exploring the analytics, and posting schedules along with a strategy, rather than going on shopping sprees. The key to genuine development of your TikTok account and getting to know your audience will require a lot of ingenuity, work, and time, but the end result will be real supporters who like you for who you are.

Final Thoughts

The internet can be a tricky place, and it’s easy to fall victim to its more nefarious elements. In this case, if you want to provide a great platform for your videos on TikTok while avoiding your content being underappreciated, you should invest in getting viewers organically. 

If you’re lucky enough to get featured by the app, you could see a massive jump in followers as well. So there are definitely options out there. With that said, buying or trading for them may have unintended consequences. Be sure to take the potential risk into consideration before making any decisions.