Google Analytics Goals
Google Analytics Goals tracks the user activity on your target website and measures the conversion rates of the targets set.
Using goals in Google Analytics dictates the effectiveness of your website. Keeping track of specific goals based on your business goals can help you understand your profitability, website performance, marketing performance and more.
Goals in Google Analytics are an integral part of web analytics.
Goals and changes should be implemented as soon as possible in each Google Analytics installation, as goals cannot be set in the historical data, and only new user sessions can be used for change tracking.
Every Google Analytics user can benefit from using goals. From regular changes such as form submissions to web performance measurements, goals provide tracking of the various changes that each business can use online.
Google Analytics goals are based on user sessions and are calculated once per session. Keeping this in mind will help you better understand your results.
Google Analytics targets can be used to improve conversion tracking in Google ads and recoup advertising costs.
Google Analytics Goal Types And Examples
All goals in Google Analytics fall into one of the following four categories, and each goal can be categorized into them.
You can create twenty goals in Google Analyst view, and create four sets of goals. Google Analytics Goals are tracked as changes in Google Analytics.
In most cases, twenty goals at a glance will suffice, but separating different business goals into different Google Analytics perspectives opens up the possibility of tracking the most important changes at a glance.
Destination Goals
Target Targets will track the arrival of specific URLs. Attendance to a specific page will mark the target trigger and change.
Target Goals are perfect for purchase confirmation pages, thank you pages, and any pages at the end of the funnel. The use of Thanksgiving pages can be used in creative ways to track various funnels that require alternative tracking.
Duration goals
Duration targets are used to track how many users are on the site at a given time. For example, an article you write will take an average of five minutes to read, and the goal may be to track it, triggering it each time a reader crosses the five-minute mark. Or a reader who has spent three minutes is likely to read the rest of the article.
Counter-tracking will quickly show low-performance pages, which can be helpful when optimizing your website.
Tracking data can show the effectiveness of individual pages, and once you know this, you can start improving your pages for that purpose.
Event Goals
Event targets require more setup but provide additional customization and more specific tracking targets.
You can use Event Goals to track everything on your website after the required events have been created. You can track any elements of the website such as buttons, links, actions in widgets.
Pages/Screens per Session Goals
Pages/screens for a session Tracks how many pages the visitor goes to before leaving the website of the goals.
It is best to measure the success of the internal link on your website. A target may be pages above the average required to gain sales or lead.
Google Analytics Goals Values
Google Analytics can add value to goals, making it easier to track the profitability of certain events and pages.
The problem with values is that you must first learn the value of events. For example, how much does a page display average for your business? For calculating a page view value, you could average out how many page views are needed for purchase from your online store.
For online stores, goal values can be set with e-commerce tracking in Google Analyst, and it will track purchase transaction values.
Another benefit of adding definite or relevant value to a page is understanding what kind of content yields the most results. This will make it easier for you to determine the type of content you want to create in your content marketing strategy.
FAQs
Which are goal types in Google Analytics answer?
There are four basic types of goals you can create within Google Analytics: destination, event, duration, and pages per session.
What four types of goals are available in Google Analytics?
URL Destination goals. Visit Duration goals. Page/Visit goals. Events.
Which are examples of goals in Google Analytics?
Examples of goals include purchasing (for eCommerce site), completing the game size (for mobile gaming application) or submitting contact information form (for marketing or leading generation site). Defining goals is a fundamental component of any digital analytical measurement program.
