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Why Google Says Your Backlinks Strategy Should Be Quality over Quantity

Why Google Says Your Backlinks Strategy Should Be Quantity

Why Google Says Your Backlinks Strategy Should Be Quality over Quantity

What Is Backlinks strategy?

The main purpose of SEO is to improve the visibility of your site through organic search. One way to do this is to create a quality link and learn how to get backlinks. But what are backlinks? And, more precisely, what are backlinks in SEO?

Backlinks are links in a domain from one page to another web page. But their primary function is not only to improve navigation and facilitate site navigation. In SEO, websites can benefit from incoming links because it enhances domain authority, which is a signal of confidence to help increase your ranking in organic search.

How Important Is Backlinks strategy for SEO?

“What are backlinks in SEO?” We now know the answer to that. Let’s move on to the importance of backlinks. So, how important is creating a link for SEO and how important is it? We have explained that link creation is the process of getting backlinks to your website. In general, there are two ways to do this:

  • Natural Link Building – Editorial acquisition of backlinks when others find your content and link to it by default.
  • Unnatural Link Building – An umbrella term for link acquisition that incorporates link architecture through editorials, guest posts, or quality link construction services.

But how important is it to create a link for SEO? Much. It has become an important ranking factor, which is why there are so many affiliate building services. As mentioned above, backlinks can be a vote of confidence for your website and help improve your visibility online through organic search.

Making the Case: Backlinks Building Quality vs. Quantity

The debate over the quality and quantity of link building before 1998 was not an issue. That year, with the introduction of the Google Page Rank, the importance of backlinks began to be assessed by the number of links pointing to web pages.

One major drawback, however, is that low and high-quality sources cannot be distinguished. Exploiters found the opportunity to deceive the computer, leading to black-hat link-making strategies in many, such as spam comments, private blog networks (PPNs), and link farms.

Anatomy of a Quality Backlinks strategy

Not all connections are created equally. Bad links can be twice as good as standard links, so it’s important to know how to check backlinks in the best free backlink verification provided by Google in the Google search console. When using backlink verification, look for the following features to find quality links:

  • Title or Key Match: The location of the link should match your target title and your industry based on the Meta tags of the linking page.
  • Contextual fit: Links should never be visible to the outside. They should be naturally integrated according to the context of the anchor text.
  • Reliability and resource authority: Look for links from websites that users and search engines can view as reliable sources.

What are the advantages of a link structure that focuses on high-quality connectivity?

High-quality link building should be a priority in your SEO strategy for several reasons, including:

  • It increases internet traffic, targeting related visitors and industrial locations.
  • This enhances the domain authority as the link juice is sent to your domain from higher authority sources.
  • It expands your opportunities to build relationships with other businesses, collaborators, and material experts.
  • It establishes your brand as the official voice, which leads to better credibility and star reputation.


In this article, “What are Backlinks in SEO?” We answered the question. And why your SEO link-building strategy should focus on how to create quality links. Today, the quality of backlinks has a greater impact on your search rankings than the number of links you have. Links from over a million low-quality sources can easily be ignored by Google or negatively affect your domain.

But that doesn’t mean you shouldn’t focus on the number of backlinks you earn. Instead, you need to know how to create backlinks from quality sources to get more trust votes that will enhance your domain authority. With the help and resources of reputable agencies like Drive, you can quickly track the process of quality connection structure.

We at Aartisto Digital Marketing Agency provide the best info about backlinks strategy. For best results and to get more business LET’S DISCUSS

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