Use Google Map Pack and learn the lesser-known SEO tips for you to get the top spot in local search. More people are looking for local businesses than ever before. They shared tips on how to get the top spot in the search using lesser-known SEO tips. A reprint of the webinar presentation is here.
Data from Google and other parts tell us that local searches continue to lead to actual visits to physical locations. But often, local businesses do not focus on simple and effective strategies that can really make a difference to their SEO. Here are four tips to help you improve your local SEO strategy and visibility and how to proceed with them.
Boost Your Local SEO with Google Reviews
This trick applies to any business shown on the map. To get the top spot in local search, you need ratings and reviews that build trust in your brand. Going against the options of Amazon and other big brands in search can be threatening. But local businesses with physical locations have a benefit. Google shows local businesses high in the view results to people.
People everywhere are convenient with online reviews, comparing, varying, and in-depth reading to determine if they support a business until it becomes a habit. At the same time, you need to be proactive in soliciting reviews from your customers. Nowadays, tools can be used to automate the process.
Often, customers are interested to support your local business. But the big matter is whether you are giving them that chance and making it efficient for them.
Let’s see how the map package is designed.
Where you step in that map package, how deep a searcher should go to find your business, in many ways, will decide how much traffic and potential clients you get from that GMB list.
How to get High-Quality Reviews
Follow these steps to get high-quality reviews.
- Provide high quality customer service. Focusing on client experience can help you build an army of lawyers who want to ride or die for your business.
- Time everything. Find the best time to send a review request call.
- Set expectations for reviews. The most successful businesses have developed “ask” in the many steps of customer visit. Before leaving the customer, let them know when and how they will receive the call and why it is essential for them to respond.
- Call via text. Already your customers are on their phones, so it’s time to begin meeting them wherever they are.
Make sure your name, address and phone number are easily visible on all online profiles
Your name, address, and phone number information should be consistent across all your profiles on the Internet.
Keep all Phone Numbers Clickable
Most browsers recognize and highlight phone numbers, but they are often overlooked. Verifying your phone number wherever it appears on your website is easy and quick by inserting a small amount of code.
To click on your phone number, mark it by coding each number,
Embed a map of your locations
Make it easy to find your location by adding a Google Map of your locations to your website.
Make yourself textable
Most people will love the text. Simplify it with a testable business line. SEO experts are the best at creating demand through organic search rankings, but the experience is not always the best way to catch the need. Providing customers with the ability to send SMS to your business (via GMB profile or your website chat) will turn a high percentage of opportunities into customers.
If you trust a form to catch tracks, there is a better way. Additionally, your internal team can respond with 10 times more text than they did by phone or email. That means less work for you and more sales for your business.
What else can you do with text?
- Set appointments
- Answer questions
- Streamline operations
- Capture leads
- Get reviews
- Send surveys
- Run promo campaigns
- Collect payments
Claim Every Business Profile
Know that you are open to business for your customers and your search engines. Claim every business profile, every website you can, and every location you make. Yelp, TripAdvisor, Google, Facebook, dealer.com – Professional review sites or business listings that apply to you Make sure you have created an account and then ensure they are current.
View your service information, hours, addresses, contact methods, and numbers. In addition, make sure your digital storefront germinates. The size and quality of local business profiles are increasing exponentially.
Facilitates important local SEO tasks
The ultimate goal of search engine optimization is to get more and more efficient ways, thus giving you more chances to complete the deal. Getting extra reviews, capturing web routes, and using your online profiles as your digital storefront can be a lot to deal with.
Sending review calls via text makes it more convenient to manage your reputation and make your overall review landscape representative of each customer experience.