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Digital Marketing Task Management: 5 Steps to Success

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Digital Marketing Task Management: 5 Steps to Success 

Digital marketing campaigns are complex. For successful results, each one involves an assortment of tasks to ensure the right people are targeted, the right message is produced, and the right tactics are utilized. To ensure your digital marketing task management is in tip-top shape, here are five key steps to take.

Step #1: Break big projects down

Attempting to tackle a big marketing project without breaking it down is ill-advised. If you leave a large-scale project as is, you could be quickly overwhelmed by the amount of work that has to be done. Segmenting the project into smaller, more manageable tasks is a way for you to better visualize the work ahead. Furthermore, these smaller tasks allow you to better measure each element, which is a key aspect whenever running a marketing campaign.

Step #2: Prioritize tasks

Some tasks are more important than others. You are going to place more effort into, say, constructing the content of your email compared to posting a community post on social media. It’s important you prioritize your list of tasks. You don’t want to spend overly long on smaller, less important tasks. Not only can this eat into the time and resources you have available, but it may cause you to miss out on completing those key tasks for your marketing campaigns. 

Step #3: Use automation and batch processing

Digital marketing involves creativity and originality. It also involves a large portion of repetitive tasks that need to be done. The good news: plenty of these smaller repetitive tasks can be handled with automation. In fact, a business can handle thousands of these processes with the help of batch processing. Batch processing helps with monitoring all of these tasks, alerting you to any issues that crop up so they can be resolved as soon as possible. Check out to find out more about batch processing.

Step #4: Delegate tasks 

Not all tasks can be automated. Yet if you’re faced with a lot of tasks that need to be done, it is unlikely you have the time – or specialist skills – to do them all on your own. You must delegate tasks, whether this is to in-house employees, an agency, or freelance workers. The main focus will be on handing the most important tasks to the most relevant person for the job. For example, if you require in-depth blog content producing, it can be wise to enlist a freelance writer that specializes in your industry. 

Step #5: Use meetings to stay updated

With multiple tasks and multiple workers involved, your marketing projects can quickly become a complicated challenge to track with accuracy. Regular meetings can help in that regard. Those involved with your marketing project can keep everyone up-to-date with their progress, along with how their work aligns with other tasks being completed by others. These meetings are ideal for ensuring you and your employees are on the same road toward the overall project goal and directing people in the right way when necessary. 


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