Best CRM Service
The Customer Relationship Management system (CRM) offers a central place where businesses can manage customers and futures data.
If you are a business that wants to implement a new CRM, there are thousands of solutions on the market. This is not an easy process to evaluate and compare.
It is important to start with the fact that there is no better CRM. The best service for your business is based on the size of your company, your budget, the structure of your business, your current technology, and your employees.
Hubspot and Salesforce are the two most popular CRM systems and we will compare these two to see what fits your business in this post.
Hubspot vs Salesforce CRM
Salesforce has become one of the world’s best renowned CRM providers. Launched back in 1999, CRM revolutionized the software industry with its cloud-based solution sales cloud. In terms of market share, Salesforce has a market share of 19.6% and is a leader with more than 150,000 customers.
Hubspot launched its free CRM software in 2014, allowing businesses to organize, monitor, and grow their leadership and customers. Salesforce is popular in CRM, but HubSpot is slowly pulling in, especially in small and medium businesses and it now has more than 56,500 customers.
When choosing a CRM, such as HubSpot or Salesforce, it is important to evaluate and compare certain areas. We will evaluate the following two CRMs:
- User interface
- Easy to use
CRM – User Interface
When choosing this for your business, the user interface (UI) is key to the success of your operation. If your sellers do not include sales calls, opportunities, and tracks or information to enter bad, bad data, they can create more jobs for your business.
The user interface of HubSpot and Salesforce is most evaluated by looking at screenshots of various pages.
CRM easy of use
With CRMs, the biggest challenge facing businesses is to use their sales and marketing teams’ this day in and day out.
In terms of features and functionality, the salesforce is very complex and extensive. Most customers will buy based on what this can do, which is a common complaint about Salesforce, due to its complexity, businesses do not use most features.
Due to the steep learning curve, many businesses do not take advantage of the system. It has a user-friendly and modern UI, but its complexity can be overwhelming for some businesses.
On the other hand, HubSpot is very intuitive for users and does not require a large time investment to practice.
You can see, there are several tabs and buttons. You will be forgiven for getting a little lost in the interface.
Ease of use is ultimately subjective but based on data collected by Captera from real users in sales and marketing roles:
- Salesforce has an average rating of 3.9 / 5 for easy use on Captera with 14,230 users.
- HubSpot Captera has an easy-to-use 4.4 / 5 average rating by 2,521 users.
When it comes to price, Hubspot beat the salesforce.
Sales start at £ 20 / month per user per CRM, but only for five users.
You can compare different versions and features on the Salesforce website, but you will find some of the following features of Lightning Professional:
- Accounting and contact management
- Personal accounts
- Salesforce Mobile App
Customizations of CRM
Salesforce markets its product as a ‘highly customizable CRM’. You can customize Hubspot for the processes and structure of your business, as well as provide an open API, but not as highly customizable as Salesforce.
Intergrations of CRM
Hubspot lets you contract with hundreds of applications and services, including integration with WordPress, Survey Monkey, Zappier, and Slack — and we think Hubspot’s LinkedIn advertising integration is a game-changer for P2B marketing. The list is ever-expanding, and their open API offer allows companies to create their own custom integrations.