Digital Marketing Strategy
2021 brings a year of change and innovation. In the past year, we’ve seen a dramatic shift in the way people consume their media, meaning businesses have had to completely overhaul their digital marketing strategy on the spot to accommodate these unexpected changes. So to help you start the new year off on the right track, we decided to share some insight into what to expect for marketing and sales teams in 2022.
Digital Marketing Strategy For IT Company
Use video on social media
With 68% of consumers preferring to engage with image-based content, and 50% preferring to engage with video content, this New Year might be the time for you to switch things up. The past year has seen vast changes in the social media landscape. With TikTok and Instagram Reels dominating the social scene, videos will be the most popular form of content on social media in 2021.
Focus on the user experience
According to Google, users tend to prefer sites with a better page experience. By prioritizing user experience (UX), visitors are more likely to engage with your website than your competitors. Not long ago, Google released new metrics called “Core Web Vitals” that measure website speed, responsiveness, and visual consistency to help businesses measure their website’s user experience.
Ensure your website is mobile-responsive
With device usage continuing to increase in 2021 due to Covid, we can’t stress enough how important it is to ensure your website is mobile-friendly. Not only does this create a better user experience for visitors, but it also helps search rankings based on Google’s new “Core Web Vitals”.
Update your website
Don’t start the new year with an outdated or underperforming website. It takes .05 seconds for users to form an opinion about your website, so if your site has a poor user experience, isn’t mobile-friendly, has long load times, is outdated, or isn’t found on Google, it might be time for a redesign.
Incorporate tools for digital sales enablement
Today’s consumer is all about instant solutions. And with Covid changing consumer behavior, customers expect everything to be handled online. In 2021, try incorporating some digital strategies and tools that make it easier for your contacts to comfortably engage with your sales team on their terms.
Try account-based marketing
A new digital strategy method to consider in 2022 is account-based marketing (ABM). ABM is a personalized, strategic marketing strategy where key business accounts are marketed directly. 70% of B2B marketers have already zoned in on account-based marketing (ABM) strategies and 85% of marketers who measure ROI find account-based marketing to deliver higher returns than any other marketing approach!
Take advantage of paid media
With more people working from home due to the pandemic, digital has become the least popular advertising medium compared to radio ads, print ads, and billboards. Businesses continue to reduce their spending on traditional marketing and allocate their marketing budgets to paid media advertising to gain more customers and compete with other businesses that now share the same digital platforms.
Update your personas
As mentioned earlier, consumer behavior has changed little since the pandemic began. Reevaluate and align your target personas using audience insights from Google Analytics and Facebook to ensure your current audience still aligns with your target personas. Digital marketing strategy, You need to update your personas to match your 2022 business strategy or vice versa.
Use personalization
Engage with your prospects by sending them targeted and relevant messages based on the data you collect from them in digital marketing strategy. You can personalize your messages using the following information collected in your CRM: contact and demographic information, which web pages they visited, which emails they clicked on, resources they downloaded, etc.
