What is the Scope of Social Media Marketing in India?
The scope of social media in India is huge and growing rapidly. It has the 10th largest economy and the 2nd largest population in the world. In a 2019 poll, top businesses agreed that 15-20% of their marketing budget was earmarked for social media advertising. Since then, the importance of social media in brand advertising has been understood.
There will never be people who do not know what social media is. Isn’t it But many people do not know how important this is in digital marketing and how social media marketing can enhance career growth. According to a statistical study, the number of social media users in India is estimated at 258.27 million. This is a sharp increase over 2016 with approximately 168 million users.
Why does every company need social media marketing?
Internet, Internet everywhere
According to statistics, between 1993 and 2015, the Internet use of the world’s population increased exponentially and now 40% of the population uses the Internet. That is, 3.42 billion users. It was less than 2% of the world’s population in 1995. So based on these statistics it is a compelling statement that the purpose of social media marketing is for India to have a bright future in the years to come.
Traditional marketing fails to target a specific audience with population and details. Do you agree with this? Of course, yes. Marketing of any product that was previously targeted at mass marketing. But with the growing digital marketing trends today, there are many customized methods to target the audience.
The era of smartphones
Every day, the number of mobile phone users is increasing and according to the report, by 2019, the number of mobile phone users will be 5.07 billion. This year there are 4.77 billion users worldwide. Check the difference in two years !! Most mobile phones now are smartphones, which allow customers to connect with businesses anywhere, anytime.
Higher ROI at lower cost
Social media marketing is a platform that offers high ROI at low investment. This is why many small and medium enterprises rely on social media for their marketing methods.
So technically it means:
- Creating shareable content and ads
- Establishing a social media platform presence
- Encourage feedback from customers through competitions and surveys
Social Media Platforms
What comes to mind when talking about social media sites? Facebook, Twitter, WhatsApp, Google+, LinkedIn, YouTube, and Instagram.
The rise of social media is another important form that stands out among the most diligent media of remote digital marketing. From Facebook and Instagram to Snapchat and YouTube, Advertisers have begun to create and distribute customized content, stories, and also channels for entertainment as part of their marketing system.
Facebook has over 2 billion active users per month and is one of the best media to connect with friends and family through videos, posts, chats, and more.
Marketing through Facebook builds trust and also encourages users to register on the site instead of selling directly.
The number of users who have been active on WhatsApp for several months has exceeded 1300 million because it allows free instant messaging (private and group) with high privacy.
It is suitable for e-commerce, banks, personal service providers, travel and tourism companies.
LinkedIn is a business networking site with approximately 500 million users per month and also includes professionals and corporations to communicate with each other through job posts and information about professional knowledge.
The site is suitable for corporate customers, B2B, and small to medium enterprises to MNC.
Twitter is a micro-blogging platform that connects the world with tweets below 140 words and videos. Also, It allows the freedom to comment on current issues and has about 328 million active users per month.
Instagram has more than 700 million active users per month, and it is used for photo sharing and is integrated with Twitter, FB, and Flickr.
It is accurate for local businesses, B2C, travel companies, lifestyle brands for visual content and visualization of company image through images.
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